Spring Mobile, recently asked me to create a film that documented the history and impacts of their company culture. Spring is the nation’s largest wireless retailer and started in 2001 with only six mall carts in Utah and Colorado.

An early Spring Kiosk. (Image courtesy Brett Bradshaw)

At first, the company culture was a fun, relaxed place to work, but overtime grew to become something else. Brett Bradshaw, Spring’s co-founder drafted a list of five values, later called “S-Factors” that outlined basic principles the company believed in. They included “Sincere Integrity: We always act with honest intentions” and “Simplicity: We are easy to do business with.”

Spring asked me to show examples of how these values have been demonstrated. During production, one value I was impressed with was “Solidarity: We create a feeling of team unity based on common goals, interests and empathy.” There were several stories of Spring employees who were helped by their co-workers because they cared about their success and well being.

Below is a short clip from the film that talks about the Spring mindset of caring for their employees.